Raleigh Internet Marketing Company

Raleigh, NC 27617
ph: 919-741-8889

Case Study

 

 

Raleigh Internet Marketing Company – Case Study

                                      

 

               

April

2009

 

 March 2009

 

      

Impressions

 

9,461

 

19,577

− 51.7%

CTR

 

2.75%

 

1.64%

+ 67.7%

Avg. CPC

 

$5.24

 

$6.80

− 22.9%

Avg. CPM

 

$143.87

 

$111.51

+ 29.0%

Total Cost

 

$1,361.20

 

$2,183.06

− 37.6%

 

 

A  Lasik Eye Doctor came to us for help on his Google Adword Campaign.  The Doctor had a professional paid search company running their Adword Campaign for over 6 months.  They weren’t sure they were getting the best results from the online campaign.  We did a free analysis of their campaign and determined we could help the Doctor spend their marketing dollars much more effectively. 

  • Within the first 2 weeks of the campaign we were able to lower his total cost by almost 40%! 
  • We were able to identify keywords and increase his CTR by almost 70%
  • We were able to phrase match and exact match keywords to lower his expensive “junk” clicks (example- they were paying for terms like “laser Lipo”, "Dog Eye Surgery" and hundreds more!)

Bottom line we saved the Doctor almost 40% a month

 

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Raleigh Internet Marketing Services Cary, Wake Forest, Chapel Hill, Garner NC www.RaleighPremiumCabinets.com

 

 

 

Raleigh, NC 27617
ph: 919-741-8889